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The Milan commercial initiative with Puma and Off-White™ is a truly interesting and meaningful launch.

The new jersey, named “Dreamland,” not only celebrates innovation in the world of football and fashion, but also brings powerful values ​​such as unity, progress, and black excellence, a strongly symbolic theme for the Black History Month.

The kit design, inspired by the colors of the Pan-African flag, and the inclusion of symbolism like the number “63” to honor both the sporting success of Milan and the iconic speech of Martin Luther King Jr., are truly significant.

The presence of Off-White™ signature details, such as the zip tie and the inclusion of the term “Diavoli” in the logo, give a unique characterization to the kit, which stands out as a piece that is not only sporty but also cultural.

The two versions of the jersey, one black and one red, represent the perfect combination of the worlds of football and fashion, managing to unite tradition and innovation in a way that few other brands could. The use of graphic elements and the fusion of sports and style make this collaboration one of the most interesting in recent years.

Furthermore, the debut of the jersey on the field, with AC Milan wearing it against Hellas Verona and Lazio, represents an important moment not only for the team, but for the entire football movement. The choice to have the jersey worn by the women’s team further emphasizes the concept of inclusivity and the celebration of excellence from all angles.

This is the official statement released on their channels by Milan:

“AC Milan, PUMA, and Off-White™ are proud to present the highly anticipated AC Milan x Off-White™ 2025 kit, a perfect fusion of football, fashion, and innovation. The collaboration between these three brands is not only a meeting between football and fashion, but a celebration of the transformative power of dreams. It pays tribute to the ability of dreams to unite and inspire, going beyond sports to create a cultural moment, exemplified by this kit – the very first ever made by Off-White™ to be worn on the field.

At the heart of this exclusive collection is the concept of Dreamland, which embodies a rich set of values and symbolism. The number “63,” printed on the inside collar of the jersey, is a powerful emblem of dreams. Dreams of victory and sporting success for a football team, with AC Milan winning its first European Cup in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic “I Have a Dream” speech in the same year. The speech remains a timeless call for social justice and equality, a vision shared by AC Milan, PUMA, and Off-White™, who together celebrate the power of dreams, offering a powerful reminder of the infinite possibilities they can inspire.

The new kit, beautifully designed by PUMA and Off-White™, is available in two different colorways, both made with the colors of the Pan-African flag to celebrate black excellence and evoke the concepts of unity and progress. The first version features a black base fading into a power green at the bottom of the jersey, with sizzle yellow logos and red details on the black collar and cuffs. The alternative version has a red base fading into a power green color with the AC Milan crest monochromatic and collar and cuffs with sizzle yellow details.

Both jerseys are characterized by Off-White™ signature touches, including the iconic zip tie on both the Authentic and Replica versions. On the back, the players’ surnames are shown in quotation marks, while on the chest stands out the word “Diavoli,” AC Milan’s historic nickname, incorporated into the badge. Characterized by subtle but impactful design elements, the kit embodies the idea that change is unstoppable and progress is continuous. The jerseys represent the concept “Unity is Strength” through Off-White™’s iconic all-over pattern, modified to connect the arrows and create unity. The collection’s launch in February, coinciding with Black History Month, further emphasizes the important concepts that inspired the jersey, celebrating unity, progress, and black excellence.

The AC Milan x Off-White™ kit will make its debut on the field when Milan faces Hellas Verona in Serie A on February 15, with outfield players wearing the black version and the goalkeeper wearing the red. The red version will then be worn by outfield players against Lazio, while the goalkeeper will wear the black version, showcasing both colorways in these two matches. The women’s team will also wear the new Fourth kit in a game yet to be defined – outfield players will wear the alternative version, while the goalkeeper will wear the black version.”