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One thing is becoming increasingly evident at Juventus: even the wealthy, sometimes, stop smiling. And not just because they are not winning. But because they are not scoring.

Kolo Muani scored his last goal on February 7th, in Como. That day, he seemed to have unlocked himself, with a brace that had everyone hopeful. Five days earlier, he also scored in Empoli. Then? Darkness. No more highlights. Just the bench, fragmented minutes, a confidence that seems to have dissipated.

Vlahovic, on the other hand, scored his last goal on February 23rd, in Cagliari. An important, heavy goal that gave the Bianconeri three points. But it remained isolated, like a lighthouse in the midst of increasingly thick fog. Until the injury, suffered against Parma. From there, a forced stop.

Photo Source: Sito ufficiale della Juventus.

The season goes on. But the goals don’t.

The problem, however, is not only technical. Perhaps, and above all, it is also economic. Juventus is investing enormous amounts in an attack that is not producing. Just for Vlahovic, the club spends 11 million net per year, which becomes over 20 gross. Around 1.7 million per month. Kolo Muani, on loan from PSG, costs a net million per month. Gross? Almost 1.9.

Together they make 3.55 million euros gross per month. An amount that even surpasses the entire salary budget of Parma, which with 32 players reaches 2.22 million monthly. So, one must ask: does it make sense to invest so much in two players who are not scoring? Or rather: in two players who today seem out of the technical plan?

Changes in Juventus’ Hierarchy

Meanwhile, the hierarchies have changed. With Thiago Motta there was alternation, management. With Tudor, Kolo Muani has ended up at the bottom of the line. And Vlahovic, as long as he was available, did what he could. But the situation is far from ideal. So, thoughts turn to the future. And here, another chapter opens.

Vlahovic is destined for sale in the summer. They do not want to risk reaching June 2026 with an expiring contract and no offers. Perhaps better to monetize now, even if the performances do not help maintain a high price.

Kolo Muani? His fate is also uncertain. The loan expires, PSG has already received 3.6 million for those five months. But a possible renewal of the loan or a purchase, today seems anything but a priority.

DUSAN VLAHOVIC MAKES THE OK SIGN (PHOTO BY SALVATORE FORNELLI)

Lookman: Opportunity or Illusion?

So, Giuntoli looks elsewhere. The first name on the list is that of Ademola Lookman. A pure talent, one of those players who, when in form, can change games. But also one who, until a few weeks ago, had disappeared from the radar. He has just emerged from a negative period, and there is no guarantee that he will not fall back into it. That’s why this potential deal raises more than a few doubts. Lookman is strong, yes. But is he consistent? Is he mature enough to become Juventus’ offensive star? Or does he risk being another unsustainable million-dollar investment?

The risk, upon closer inspection, is precisely that: repeating the same mistakes. Spending a lot on players with evident talent but inconsistent performance. Exactly as happened with Kolo Muani. Exactly as, in part, happened with Vlahovic. And if Lookman does not provide guarantees, let alone the alternatives. Osimhen is technically still a Napoli player, although on loan to Galatasaray. He remains incredibly difficult to acquire. Hojlund? Young, interesting, but still raw. And United is unlikely to offer discounts.

Juventus in Limbo: The Risk of a Future Built on Shifting Sands

Attention is also turned to Cunha, currently at Wolverhampton, and to Ederson for the midfield. But every name seems more of an idea than a certainty. The truth is that Juventus finds itself in a transitional moment. With a recent past of very high investments and a present that is not yielding the expected results. And now, faced with another transfer window, there is a concrete risk of persisting on the same path.

Spending a lot. Hoping a lot. And reaping little. So, one must ask: has this Juventus truly learned anything? Or will it continue to build its future on the shifting sands of uncertainty? For now, the only certain thing is the bill at the end of the month. That arrives punctually. The goals, however, do not.